This Semester I am enrolled in Studio Practices and Contemporary Photography. It is already four weeks into the semester AND I'm just getting around to writing the first post of the school year. Found this little snipped by Selina Maitreya waiting in my inbox this morning - seemed like a great way to start off my posts:
Dear Cynthia,
I was thinking about why photographers fail and I wanted
to share this with you so you can THRIVE!
As you begin another fall work season check your product. The number one reason why many photo businesses fail is because the photographer does not have a body of work that will sell in today’s market. Photographers often will spend time and money on developing sales and marketing materials when building a saleable visual product is what’s needed. Before you re-up your database membership or look to redesign your web site, check out your visual product. Do you have a solid body of work around a specific topic with YOUR visual approach clearly seen in each image? Are all images paginated thoughtfully? When was the last time you tested? If your visual is in great shape congratulations, go out and sell. If not, save yourself time and money and commit to building a body of work that will sell.
In Grace
With Gratitude
Selina
